Program
12 weeks: launch a product and make first sales
Teams work on their own project or a corporate case. The goal: a working product, first payments or a signed pilot, and a pitch to the jury.
- 12 weeks
- from interviews to Demo Day
- Online
- participants from any country, RU and EN
- 3–5
- people per team with a mentor
- 3 cohorts
- a year, year-round admission
/ 01Stages
What a team does week by week
- Weeks 1–2Problem and audience15+ interviews, a segment, a problem statement
- Weeks 3–4Solution and prototypeA prototype on an AI builder, 5 user tests
- Weeks 5–7MVPA working product, AI quality evaluation, unit economics
- Weeks 8–10Launch and trafficLanding page, 2–3 channels, a content factory, first users
- Weeks 11Sales or paid testFirst payments or a signed pilot, a metrics report
- Weeks 12Demo DayPitch to the jury and final ranking
/ 02Projects
Your own project or a corporate case
You can bring your own idea alone or with a team — each member passes selection. Others pick a case provided by a company.
Option 1
Your own project
Your idea taken to launch and first sales. The team owns the project.
Corporate case 1
A portal for evaluating employees' AI initiatives
Employees submit AI ideas, the system scores expected impact and risks with one methodology, a committee decides.
Corporate case 2
A content factory for a job portal
A Russian job portal for digital and corporate industries: vacancies and market research turned into posts, carousels and videos.
/ 03Demo Day
Pitching to decision-makers
- Corporate representatives
- Business angels
- Venture fund representatives
The jury score is the basis of the 'Project result' component of the final rating.
/ 04Fee
₽100,000 for the program
100% scholarship
For technical university students who pass selection. Student status is confirmed with a document at enrollment.
Free for everyone
The knowledge base, mini-courses and simulator are free.