Knowledge base
10 courses and 3 mini-courses on launching an AI product
88 lessons. Each has an example, a task, a self-check and primary sources from the US, China and Europe. Free.
Course pages are available in English; lesson texts are being translated and currently open in Russian.
- / 01 · 12 lessons5 modulesBuilding products with AIFrom problem to prototype: where AI creates value, how to build without a dev team and do the unit economics.Outcome: An AI product prototype and a one-page brief
- / 02 · 11 lessons5 modulesPrompt engineeringWriting instructions that produce stable, testable output: structure, examples, format, chains and evaluation.Outcome: A library of 10 tested prompts for your task
- / 08 · 8 lessons4 modulesSales and first customersHow a founder sells to the first 10 customers, sets a price, runs a corporate pilot and knows when product-market fit is reached.Outcome: 10 sales conversations, a price list and a signed pilot or first payments
- / 09 · 7 lessons4 modulesFinance and fundraising for foundersFinancial model, runway, unit economics, funding sources, equity and dilution, working with investors.Outcome: A 12-month financial model, funding need and a fundraising plan
- / 10 · 6 lessons3 modulesPitch and Demo DayHow to turn a project into a story, build a deck, show traction, run a live demo and handle jury questions.Outcome: A 10–12 slide deck, a 3-minute pitch and answers to 20 questions
- / 03 · 7 lessonsAudience research with AIFind the segment and real pains: interviews, Jobs to be Done, review mining and AI clustering.Outcome: 10 interviews and a pain map built with AI
- / 04 · 7 lessonsProduct management with AIDiscovery, requirements, prioritization, metrics and experiments — and how AI speeds up each step.Outcome: A PRD and metric tree for your product
- / 05 · 7 lessonsProject management with AIHow a distributed team ships in 12 weeks: planning, breakdown, risks, rituals and automated reports.Outcome: A 12-week plan and an automated weekly report
- / 06 · 7 lessonsTraffic for your product with AIOffer, landing page, SEO and AI-search visibility, ads, Telegram, cold outreach and funnel analytics.Outcome: 2 live channels, 100 visitors and a conversion report
- / 07 · 7 lessonsAI content factoriesA pipeline that turns one audience study into dozens of on-brand content pieces — with quality control.Outcome: A pipeline producing 30 content pieces a week
Mini-courses · 3 lessons
Founder essentials, short
- M1 · 3 lessonsLegal basics for an AI startupBusiness form, terms and personal data, IP for code and AI content — what to do before the first payment.
- M2 · 3 lessonsTeam and co-foundersRoles in a team of 3–5, equity and vesting, early agreements and first hires.
- M3 · 3 lessonsVibe coding: building with AI assistantsHow a founder delegates to coding agents, reviews results, uses Git and ships.